AI-Fueled Storytelling Takes Customer Experience to the Next Level
Posted on February 16th, 2017
We have Snapchat stories, Instagram stories. We even have interactive personalized video stories where every audience member charts their own unique rich media experience.
The shift to storytelling gives businesses an opportunity to regain their footing by creating more interactive and personalized engagements with customers.
- Dynamic content, data and intelligent automation all improve customer experiences. By embedding intelligence into customer-facing processes, businesses can build deeper connections, recommend next best actions and create more contextually-driven interactions.
- The data improves algorithms, which factor in overall intent, resulting in greater relevancy and effectiveness.
- Storytelling and technology are now linked. Using AI to automate storytelling will require new levels of trust in the algorithms and data, which play a powerful role in improving the context.
- The entire outdoor or indoor experience can become a learning opportunity to display personalized location information, product information, pop-up coupons, video demonstrations and more. Consumers can request help based on location, such as a dressing room or clothing rack. The dressing room itself is being digitized to provide inventory availability and recommend other products based on items already in the room through a digital display.